Experience

Senior Director of Multicultural Initiatives 

12/2014 – present

Content Production
Talent Development
Diversity & Inclusion

Leverage proven news judgement, experience in managing complex projects to lead a startup department in the planning and production of video and written content focused on multicultural audiences across all platforms. Lead the development of talent performance by building trust while designing and developing initiatives which expand their roles in meeting personal and business goals. Align with DATG company priorities by educating the organization’s leaders on the most effective philosophy and approach in engaging and serving multicultural and US Hispanic audiences.

Senior Management Consultant                                            1/11-Present

Consultant
Career Coach
Trainer

Bilingual multi platform Media and Diversity & Inclusion expert with experience in coaching leaders and teams in developing initiatives resulting in growing traffic, business and corporate cultural sensibilities. Coach department leaders and their teams in improving storytelling techniques (the gathering, packaging and delivery of content). Lead the development and execution of diversity and inclusion training programs for media and academic professionals increasing their awareness, cultural proficiency and demonstrating the impact to business. Consult leaders, teams and individuals in producing marketing strategies which grow brands and revenue.

President                                                                                        6/2018-2020

I am serving a second term (first term was 2012-2014). As President of the National Association of Hispanic Journalists (NAHJ), I lead the Board of Directors in the planning and execution of projects benefitting members and sponsors.
-Champion and protect NAHJ’s mission of the fair treatment of Latinos in the workplace and media coverage
-Provide sponsors with strategies to meet their business goals and objectives
-Oversee the production of regional and national conferences to nurture relationships between local chapter and national board leaders, enhance programs, training and networking events for members
-Responsible for working with the executive director in the growth of membership, fundraising and financial performance of the association
-Travel across the country leading lectures at schools of higher learning, consultant for media companies and lead sessions focused on the Latino community

Coordinating Producer                                                              9/11-11/14

Responsible for the content and on-air look of studio and event related programs; driving creativity, accuracy, storytelling and entertainment of shows at ESPN.
-Lead producers, on-air personnel, production and remote staff in the editorial planning and execution of daily programs such as SportsCenter, NBA Tonight, College Basketball Live and NFL Live
-Hispanic Initiative Champion consulting several department leaders on short and long term projects which expand ESPN’s brand and business by better serving the U.S. Hispanic sports fan
-Guide all aspects (editorial, production, marketing, budget) of special program One Nacion focused on the top 10 Hispanic athletes of all time.
-Provide consistent and ongoing feedback to production units and direct reports

Managing Editor                                                                      6/10-9/11

-Oversee assignment WCBS-TV desk staff, including performance management.
-Plan and execute day-to-day coverage emphasizing enterprise, breaking news, ethical news gathering and audience development
-Oversee general-assignment reporting staff including approval of scripts, coaching and performance
-Lead editorial meetings focused on ethical and professional standards
-Maintain the news station’s mission and journalistic credibility
-Manage expenses within authorized budget
-Assist with team leadership of news department

Media Consultant                                                                     12/09-12/10

Provide management, strategy, implementation and organizational consulting services on all media platforms.
•Research and lead media strategy to execute successful campaign across multiple platforms
•Build and maintain relationships with journalists to increase client’s visibility
•Plan and write all press/promotional materials (releases, news advisories, pitch letters, etc.)
•Develop and manage budgets (production, marketing)
•Coach client on media (communication, presence, relationships)
•Establish, build and maintain quality relationships with clients (sponsors, leads)
•Produce creative events specific to the marketing needs of clients

Senior Producer                                                                        5/10-7/10

Provide management, strategy, implementation and organizational consulting services on all media platforms.
•Research and lead media strategy to execute successful campaign across multiple platforms
•Build and maintain relationships with journalists to increase client’s visibility
•Plan and write all press/promotional materials (releases, news advisories, pitch letters, etc.)
•Develop and manage budgets (production, marketing)
•Coach client on media (communication, presence, relationships)
•Establish, build and maintain quality relationships with clients (sponsors, leads)
•Produce creative events specific to the marketing needs of clients

Vice President of News                                                        2/03-10/09

Production: Administered the mission and tactical operations of a multiplatform local content organization (News, Entertainment, Commercial).
Marketing: Lead the strategic development of all viewer-focused marketing to build the Telemundo 47 brand and drive audience tune-in/usage of its various platforms.
Sales: Conducted innovative multiplatform initiatives to support Sales team in generating revenue (product integration, promotions and sponsorships).
Network: Conceptualized the production of content relevant to a national audience for News, Sports and Entertainment Programming.
Operations: Directed the investing and implementation of new technology to improve on-air product, comply with operational financial goals and enhance the skills of personnel.

For more information on my experience I invite you to visit my Linkedin profile.