Welcome/Bienvenidos

I’m among the fortunate ones who throughout their career have earned the respect, trust and faith of talented, experienced and selfless professionals.

They lift me up on their shoulders and help me see farther, reach higher than I ever could on my own two feet.

I work tirelessly every day to earn the opportunities they bestow on me.

It is my responsibility to do the same for those who deserve it. After all “give a man a fish and you feed him for a day; teach him how to fish and you feed him for a lifetime”.

I’m an experienced Broadcasting and Digital Media professional directing growth, change and innovation in several divisions and business cycles for English and Spanish language markets. My career includes working within established structures, but applying an entrepreneurial spirit in developing new processes and working with new technology to remain competitive in the market place.

I am a believer that diversity drives innovation.
I apply intersectional thinking in developing content and marketing strategies relevant to multicultural audiences by being inclusive and reflective of them. Always happy to connect with professionals seeking to do the same.

I think it is important to invest time in the community. To that end, I work with many organizations which champion the fair treatment of Latinos. I am a lifetime member of the National Association of Hispanic Journalists (NAHJ) and served as president. I am a member of the business advisory board for the National Hispanic Media Coalition (NHMC) and I am also on the programming committee for Hispanicize.

I’m the co-founder of the Latino Multimedia Communicators social media group which shares, discusses and supports professionals and their strategies/products of interest to the Latino community. You can find us on Facebook.

Y por ultimo, claro que hablo español!

Como he dicho varias veces…hablar el español no es un lujo, si no una necesidad para salir adelante profesionalmente.

Soy orgulloso de ser peruano-americano. Como muchos hijos de inmigrantes, soy testigo de sus esfuerzos y sacrificios para que la familia salga adelante.

Mis padres han logrado sus metas en parte por la ayuda de otros y es mi deber de hacer lo mismo.

Yo soy su servidor; listo para poner las manos a la obra cuando me necesiten.

Hugo Balta