I’m an experienced Broadcasting and Digital Media professional directing growth, change and innovation in several divisions and business cycles for English and Spanish language markets.
My career includes working within established structures, but applying an entrepreneurial spirit in developing new processes and working with new technology to remain competitive in the market place.
I am a believer that diversity drives innovation. I’m a consultant helping leaders and organizations create awareness in the workplace, build teams who put knowledge into action, provide crisis management counseling when necessary, but most importantly…put problem avoid systems in place. I apply intersectional thinking in developing content and marketing strategies relevant to multicultural audiences by being inclusive and reflective of them.
I am a popular author and guest speaker, I travel across the country giving lectures, joining panels and leading training sessions on career management, team building, media, innovation and D&I.
I think it is important to invest time in the community. To that end, I work with many organizations which champion the fair treatment of Latinos. I am a lifetime member, Hall of Fame inductee and twice president of the National Association of Hispanic Journalists (NAHJ).
I am the owner of the Latino News Network (LNN, the only Englishlanguage news and information outlet made up of independent local websites dedicated to best serving Hispanics-Latinos with a statewide, community editorial focus.LatinoNewsNetwork.com.
I am the founder of the Hortencia Zavala Foundation (HZF), a not-for-profit organization supporting journalism and Communications students with scholarships and workshops.
Y por ultimo, claro que hablo español!
Como he dicho varias veces…hablar el español no es un lujo, si no una necesidad para salir adelante profesionalmente.
Soy orgulloso de ser peruano-americano. Como muchos hijos de inmigrantes, soy testigo de sus esfuerzos y sacrificios para que la familia salga adelante.
Mis padres han logrado sus metas en parte por la ayuda de otros y es mi deber de hacer lo mismo.
Yo soy su servidor; listo para poner las manos a la obra cuando me necesiten.